Why Expedia CruiseShipCenters franchise owners are successful, and how we help them stay that way
The growth of the cruising industry has generated an explosion of demand for Expedia CruiseShipCenters franchise businesses around the country. Given the complicated nature of booking cruises, more and more customers are relying on Expedia CruiseShipCenters franchise stores to help them plan their dream vacations.
As one of the leading cruise sellers in North America, we are in the early stages of plans to open as many as 1,000 locations throughout the U.S. over the next 10 years. Here are three of the top reasons to start your own Expedia CruiseShipCenters franchise and be a part of one of North America’s biggest sellers of cruises.
The power of our brand
We have nearly 200 CruiseShipCenters locations open or under development in North America, and our brand name is a huge marketing advantage. Because Expedia CruiseShipCenters is one of the top sellers of cruises worldwide, major cruise lines clamor at our doorstep to offer us competitive deals and promotions.
We then leverage those deals by creating marketing campaigns — some of which are largely underwritten by the cruise lines themselves. For instance, we are able to send out gorgeous fliers at little cost to targeted customers on behalf of our franchisees.
It’s a perfect symbiotic relationship — cruise lines get the word out about their trips and destinations, and we get the word out about our personal service and center locations.
We’ve been growing for decades
Expedia CruiseShipCenters has enjoyed average sales growth of 20% a year since the company started in 1987. Even though we’ve grown at three times the rate of the cruise industry overall, the rise of our brand has coincided with the meteoric rise of the cruising industry overall.
According to Cruise Lines International Association, cruisers spent $20 billion on their vacations in 2013. The association also points out that the U.S. economic impact of the cruise industry is even larger — at $42 billion annually.
“Cruises are becoming increasingly popular because they offer comfort and convenience while making it easy for people to visit several exotic locations on a single trip,” says Expedia CruiseShipCenters CEO Matthew Eichhorst. “At the same time, though, the sheer magnitude of travel options has become overwhelming for many travelers — which makes a perfect opportunity for our expert consultants at Expedia CruiseShipCenters.”
Expedia CruiseShipCenters franchise owners receive first-rate, ongoing support
Expedia CruiseShipCenters franchise owners get outstanding systems and support from our corporate team. We have grown faster than the rest of the cruise industry by building incredible systems that make it easy for franchisees and their travel consultants to share knowledge about destinations and build custom itineraries that suit clients. We also have built a strong culture of teamwork that allows franchisees and team members to build upon one another’s success.
“So much sets them apart: the strength of their technology, their commitment to their franchisees, the open-minded culture,” says Joyce Ripka, a former CPA who owns an Expedia CruiseShipCenters franchise location in Brossard, Quebec. “Their door is always open for us to make recommendations. We have a lot of support from our franchise-partners, as well. The people in Vancouver keep us well-informed and are really willing to help us grow our business.”