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How Contests Drive Revenue For Expedia CruiseShipCenters Franchises

Travel franchise owners benefit from our relationships with major cruise lines

How do Expedia CruiseShipCenters travel franchise owners attract new customers? There are many ways, but there’s one that’s gaining traction among our franchise owners is truly fun and exciting — contests!

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Fun and effective – contests help to bolster consultants’ customer base and re-engage with existing contacts.

Contests are a great way for our franchise owners to build a database of prospective customers, especially when they’re first getting started. Thanks to our strong relationships with some of the biggest names in the travel industry, each year Expedia CruiseShipCenters partners with brands like Disney, Norwegian Cruise Line and Royal Caribbean International for our annual and promotional contests to serve both the franchise owner and also potential customers. It’s the epitome of a win-win situation, franchisees grow and nurture their contact list while a few lucky individuals embark on the vacation experience of a lifetime!

These contests help you to add hundreds of new subscribers to your databases year round and keep our brand top of mind for travelers. Our dedicated marketing team makes contesting a breeze for our franchise owners by overseeing and promoting all contests. Print and online marketing pieces with consistent messages are prepared, along with in-store messaging. To best support franchise owners and vacation consultants, an in-depth contest guide is also available.

Our Win 1 of 5 Free Cruises Contest with Norwegian Cruise Line is on now until October 31st where five lucky winners will receive a free 7 night Caribbean cruise for two! Contest entrants can earn up to ten additional chances to win by referring their friends and family members. Last year, we received more than 200,000 entries with 80% of entrants subscribed to 1 or more of our email marketing pieces which are personalized to the local franchise. Contests like this provide amazing exposure to travelers who may not know about our services yet and allow franchisees to re-engage with their existing database.

Grow, build and nurture customer relationships

Not only do contests help us attract new contacts and email marketing subscriptions but it also allows travel agents in the Center to connect with their existing contacts and help them to enter the current contest. This point of connection strengthens the relationship and also serves as a great opportunity to check in on travel needs, update contact and marketing subscription information.

Contest entrants’ information is dispersed among our local franchises based on ZIP code to increase their databases of potential customers. Since many people also choose to subscribe to our email newsletters when they enter the contest, our travel franchise owners can keep their services top of mind when those new contacts go to book their next dream vacation.

“Our annual contest is something we look forward to every year because there’s nothing more satisfying to us than providing people with the experience of cruising,” said Matthew Eichhorst, President of Expedia CruiseShipCenters. “These contests are extremely beneficial to our franchise owners because they provide a deep well of new potential customers to reach out to long after the contest is over.”

Cruising is more popular than ever before

According to Cruise Lines International Association, 100 million people are expected to cruise in the next four years. CLIA reports that the average age of a cruise traveler is 49, with an average income of $114,000. While cruising certainly appeals to the Baby Boomer and Gen X generations, the industry is also experiencing a boom in younger travelers. According to MMGY, travel agent usage has hit a six-year high and one out of three Millennials seek the advice of a trusted travel professional for their travel arrangements. Of those who cruised in 2014, 38% had never cruised before, which bodes well for future growth of our travel franchise.

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According to Cruise Lines International Association, 75% of cruisers opted to book using a travel agent in 2015.

CLIA, in their 2015 North American Market Profile of the industry, noted 75% of cruisers opted to book their vacations using a travel agent. The thriving cruising market, as well as consumer trends, allows Expedia CruiseShipCenters travel franchise owners to have viable, profitable businesses that reflect their owners’ passion for travel.

We’re growing rapidly, and so are our sales

Expedia CruiseShipCenters launched in 1987 and is one of largest sellers of cruise travel in North America. Our travel agency franchise is rapidly expanding, with more than 220 locations open or under development.

Our sales have grown an average of 20% a year over the past two decades. While the internet had a negative impact on many other retail travel businesses, we have flourished. The reason for our success is simple: cruises, while popular, are not cheap. And choosing from the myriad of available cruise options is not easy. The complicated nature of booking cruises, combined with the force of our brand name, lead an ever-growing number of people to our travel franchise locations.

“The value we add is in being thoughtful,” says Mary Beth Casey, owner of an Expedia CruiseShipCenters franchise in Fort Lauderdale, Florida. “We know what this vacation will bring to them and their families. There’s a lot of patience and hand-holding from our side. And then when our customers get off the ship, we do a follow-up: Did we meet their expectations? And where are they going to go next?”

Learn More

For in-depth details about the Expedia CruiseShipCenters franchise opportunity, download our free franchise report by filling out the form below. You can also learn more by reading the essentials about our franchise opportunity here.