In the News: Merrick Franchise Owner Featured in Forbes

From Cop To Cruise Franchisee: Joyce Mariner Turns A Passion Into A Second Career

This story appeared in the July 2017 edition of Forbes.com

Expedia CruiseShipCenters in Merrick, Franchise Partner, Joyce Mariner.

As a career coach, I hear from a lot of aspiring career changers, as well as people looking to turn a passion into a career. Joyce Mariner has done both. Mariner started at the NYPD in 1988 and worked various units – Patrol, Narcotics, Robbery, Precinct Detective Squad –culminating with six years in Homicide as a 1st Grade Detective. Her husband, Gary Mariner, also worked for the NYPD as part of the prestigious mounted horseback unit. When they retired from the force in 2013, they didn’t want to retire from work altogether, so researched different businesses to start. Having taken more than 40 cruises together, the Mariners decided on an Expedia CruiseShipCenters travel agency franchise and opened their Center in 2015. They have seen continuous growth in the first two years, with 66% growth last year! I connected with Joyce about her and Gary’s impressive second act, and here were my favorite takeaways:

Look to your interests and priorities

“I tried being a housewife for a couple of months, but found that this was not one of my greatest strengths! My love for travel and the desire to visit all the places on my bucket list were the reasons I had to find something in my next career that allowed me to pursue my passion.” – Joyce Mariner

Photo credit: JEAN-SEBASTIEN EVRARD/AFP/Getty Images

Mariner had a bucket list and picked her next career to suit that life. How can you incorporate your life priorities into your career choices?

Build on your skills

“People say it sounded so different from my previous career, but it’s still a service-oriented field…. At first, the thought of becoming a travel agent seemed to be a great career change – I had training and experience of interviewing people, as long as I remembered to separate my interviewing and interrogating skills.” – Joyce Mariner

That Mariner can tap into years of working narcotics and murder cases and translate that into fulfilling people’s vacation dreams is proof positive that all careers have translatable skills, and you can make extreme switches in industry. It could be service orientation and interviewing skills, as Mariner mentioned. Attention to detail and exhaustive research (formerly looking for case clues and now looking for travel deals) are other skills I can see that translate well. How can you break down your day-to-day skills so they fit another, very different industry?

Put in the time

“One of the great opportunities of working in the Police Department was that it afforded us more than five weeks of vacation time a year – this is what allowed my passion for travel to blossom. My husband and I took two cruises a year during our time with the NYPD, traveling to exotic destinations like the South Pacific, China, Europe, Baltics, Caribbean, and the Panama Canal.” – Joyce Mariner

Notice that the time the Mariners put in towards their second career in the cruise industry included vacation time while in their first career. How can you use your free time – evenings, weekends, vacations – to focus on your next career?

Find support systems

“The franchise industry allowed me to go into business for myself but not by myself – by following Expedia CruiseShipCenters’ proven system and leaning on my interviewing skills to excel in customer service, I knew I’d find success as a travel agency business owner.” – Joyce Mariner

Franchising is how the Mariners got support for their business. Specifically, Joyce Mariner pointed to the Expedia brand name in travel and the training, ongoing support, collective buying power (along with the other franchises), use of an established business model and marketing and advertising support as key benefits. I have seen career changers use numerous other support structures – for example, a training or certification program as a way to build and test skills; volunteer experience to get firsthand experience; or a side hustle in a field they already know as a way to practice entrepreneurship. What support structure can you use to start your career change journey?

Find supportive people

“It took a lot of self-reflection, but when I knew I was ready to make the career change, I found most value in speaking with other small business owners within the travel agency sphere. This allowed me to dig deeper into the challenges, opportunities, day-to-day responsibilities, and of course words of wisdom and advice. Collecting all this background information made me feel confident in my decision to make the career change and helped me build a network of support to guide me on this journey.” – Joyce Mariner

That Mariner surrounded herself with other business owners and particularly travel agency owners shows how changing your network can help change your career. Mariner points to the information and support benefits. I also find that career changers who immerse themselves in a new network of people already doing what they want to do get constant reinforcement that their new career goal is doable. How can you expand your relationships to support your career change?

Put in the work

“I spend six days a week in my business, usually up to nine hours a day. Each day, I am managing my back-office duties – doing commissions and bills and accounting, and I’m planning events and monthly team meetings. I’m training consultants, and then on top of that I’m recruiting new consultants. I enjoy being very hands-on and involved in constantly updating the whole team on any news and checking in on their progress with leads and new bookings. Being so engrained in the business and helping every consultant achieve their full-potential has significantly contributed to our Center’s ongoing success.” – Joyce Mariner

Every job, even the “fun” ones like travel agent, comes with grunt work. Getting involved in the nitty gritty is a good way to see if your hobby is indeed a viable business or better off as a hobby. How can you take on more in your target career?

Just do it

“The most important thing I’ve learned during my career in law enforcement is that life is too short – if you have a vision and see something you want, go for it . I always want to be remembered as the woman who never said, “would have, could have, should have.” Discover your passion, build your skills, find a support system, stay determined.” – Joyce Mariner

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