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Meet the Leadership Team

Our dynamic leadership team is 100% committed to our Expedia CruiseShipCenters franchise owners.

cruise franchise presidentMatthew Eichhorst, President

Prior to joining Expedia CruiseShipCenters, Matthew spent 20 years as an entrepreneur, 15 of which was providing Information Technology Consulting and Professional Services. After selling his consulting company to General Electric (GE), he assisted a struggling public company with their financial turnaround until the time that CruiseShipCenters recruited Matthew to assist with its managerial leadership in 2002.  Matthew assumed the position of Chief Operating Officer in 2005 until he stepped into his current role as President in 2009. Matthew’s efforts focus around the corporate growth and long term sustainability of our Franchise Partners. In addition to his responsibilities leading the Expedia CruiseShipCenters team, he also heads up the Global Cruise team for all Expedia Inc. brands that sell cruise, looking for synergies and learnings across brands that can help our franchisees grow their sales and ultimately become more profitable.

senior vice president of our cruise franchisesGeraldine Ree, Senior Vice President, Franchise & Supplier Performance

Geraldine came to Expedia CruiseShipCenters in 2006 with over 20 years of sales experience. Having previously worked for Princess Cruises, Geraldine had a true passion for the travel industry and cruising. In her role, Geraldine is responsible for all aspects of franchisee performance and places a huge emphasis on creating customers for life – something that cannot be done without her careful attention to developing strategic partnerships with industry suppliers, driving sales results and establishing both short and long term goals within the company. Geraldine loves the cruise industry and believes it provides a fun and exciting business opportunity for everyone involved in the Expedia CruiseShipCenters family.

BobTippleBob Tipple, Vice President, Franchising

Bob is a long-time veteran of the franchise industry and has had an accomplished career developing and growing multiple franchise brands including Subway and Yogen Fruz. He has a passion for business and credits much of his success to building, and working with, highly collaborative teams across all sectors of the organization. Overseeing all of Expedia CruiseShipCenters’ franchising initiatives from development, to start-up, to operations, Bob is passionate about finding creative ways to improve current systems and planning an execution strategy that leverages the strengths of the entire team. Bob believes that the winning formula for any organization must include dedication, passion, and engagement from all stakeholders in the business.

RobJacobyRob Jacoby, Vice President, Finance

Rob came to Expedia CruiseShipCenters in 2003 after 10 years with public accounting firm, KPMG. Responsible for the financial operation of the company, Rob’s role includes everything from performance management, business planning and transaction processing to financial controls, franchising legal, and taxation compliance. Rob is passionate about helping others grow and make sound business decisions and does so by drawing on his past experience and expertise.

JohnMast3John Mast, Vice President, Marketing

With over 15 years at Expedia CruiseShipCenters, John oversees  Brand, Consumer Marketing, Franchise Development Marketing and Public Relations for all of North America. As a high impact leader who articulates a clear vision, John leads, motivates and develops the large Expedia CruiseShipCenters marketing team to achieve industry leading results. John is also passionate about giving back to his community and proudly serves as a Vice Chair of the Board from Canada Scores Vancouver, a not-for-profit after school program for vulnerable youth.

SilviuHintaSmallSilviu Hinta, Vice President, Technology

Silviu has been with Expedia CruiseShipCenters since 2003 and has over 20 years experience in his field. He is responsible for the architecture of all of the company’s web applications and the database structure. In addition, Silviu manages and mentors the Development Team and oversees Expedia CruiseShipCenters’ server infrastructure. Silviu believes that keeping current with technology trends will help us to not only grow our business, but enable us to be more efficient as a company.

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This web site and the information on this site do not constitute and should not be construed as an offer to sell or the solicitation of an offer to buy an Expedia® CruiseShipCenters® franchise. It is for informational purposes only. The offer of an Expedia CruiseShipCenters franchise is made only through the delivery of a Franchise Disclosure Document (FDD). Currently, the following states and provinces regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Rhode Island, South Dakota, Virginia, Washington, Wisconsin and British Columbia, Alberta, Manitoba, New Brunswick, Ontario and Prince Edward Island. The communications on this web site are not directed to any residents of these states or provinces. If you are a resident of or seek to operate a franchise in one of these state or provinces, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in the corresponding jurisdiction.