After a Banner Year for the Cruise Industry, Expedia CruiseShipCenters Ramps Up for Explosive Growth in 2016
As the cruise industry continues its phenomenal rise, the time to open your Expedia CruiseShipCenters travel franchise is now
When cruisers were first counted in 1980, they numbered only 1 million. Today, cruising is a global phenomenon — spurred by decades of innovation and cultural awareness. Thirty-five years after the first annual cruising population was tallied, Cruise Lines International Association reports that 23 million people will have cruised in 2015. Better still, CLIA reports that in 2016, the number of cruisers will grow by nearly 1 million more.
As the cruise industry races to keep up with the rapidly growing demand for cruise travel, significant investments are being made to further the popularity of the lifestyle. CLIA reports that 30 new river ships will set sail for the first time in 2016, while 57 new ocean ships will come online by 2022, expanding the capacity for cruisers by more than 9 million overall. The influx of new ships will likewise extend what the cruise industry can offer to its customers, in terms of luxurious comfort and new destinations and adventurous day trips.
How the cruise industry is evolving
With nearly 24 million expected to cruise in 2016, the lifestyle is no longer dominated by seniors. CLIA’s recently published “2016 State of the Cruise Industry Outlook” speaks volumes about the universal appeal of the cruising lifestyle. The vastly important Millennial demographic is cruising more than seniors for the first time, which speaks to the long-term growth potential of the industry. The good news doesn’t stop there: All demographics are cruising in larger numbers.
And why wouldn’t they? With more ships going to more destinations than ever before, cruisers can customize trips to create their dream vacations. Customer segments are likewise blurring: contemporary cruise lines such as Norwegian Cruise Line and Royal Caribbean International are now offering luxury accommodation as a premium experience, while luxury lines such as Regent Seven Seas Cruises and Crystal Cruises have begun offering family packages.
The trends reported above signify that the golden age of cruising is yet to come. As the cruising population continues to grow by the millions, Expedia CruiseShipCenters travel franchise is the only brand with the name recognition, the proven business model and the industry relationships to capture a significant share of a booming industry. That’s why our sales have been growing at an average rate of 20% each year for more than two decades.
The time is now to launch your Expedia CruiseShipCenters travel franchise
The seemingly limitless vacation options that cruisers have to choose from has made expert travel franchise owners a hot commodity. In fact, CLIA reports that 70% of cruisers prefer to book their vacations through a travel agent, and that number is likely to rise as the options for cruising expand.
Given that the wide majority of cruisers prefer to book their cruises with a travel agent, it is of added importance that our trusted brand is visible in their communities. This is why our franchise owners operate out of brick-and mortar-retail locations. Our retail locations give us increased visibility with our customers and also provide an office environment where we can host events — and where our independent Vacation Consultants can share knowledge and work together.
“You don’t have to explain who you are when Expedia is part of your name — our brand gives our travel franchise owners instant credibility,” says Matthew Eichhorst, President of Expedia CruiseShipCenters, who has helped us achieve double-digit sales growth since 2003. “Also, Expedia has more than 200,000 hotels in their system and access to a ton of air travel. We bolt that supply and data into a traditional travel agency franchise, and it provides a huge advantage.”
The new year will find our brand rapidly expanding across America
As large as the cruising industry has become, Expedia CruiseShipCenters has grown at three times the rate of the cruise industry overall, enjoying an average sales growth of 20% annually since we launched our brand more than two decades ago.
Expedia CruiseShipCenters generates 10 times the average sales of competing franchise Cruise Planners, and 15 times more average sales (sales per unit) than Cruise One, according to the 2015 Power List in Travel Weekly. There are a lot of reasons for those figures, but perhaps the biggest is our business model — Expedia CruiseShipCenters franchisees sign up to become travel sales leaders, not travel agents.
Expedia CruiseShipCenters has more than 200 travel franchise locations open or under development in North America and has plans to open dozens more travel franchise locations over the next three years.
“Our vision is to be the largest cruise retail network in North America who is the trusted brand for cruisers in their communities,” Matthew says. “In the year 2020, I see 500 Expedia CruiseShipCenters, with 300 of those stores in the United States.”