How Do Travel Franchise Sales Compare to Each Other?
In a competitive industry, Expedia CruiseShipCenters travel franchise is a top seller of cruise travel
According to Cruise Lines International Association, 23 million people plan to cruise in 2015. In such a competitive market, travel franchise businesses are competing for customers. While many travel franchise businesses offer similar, work-from-home business models, Expedia® CruiseShipCenters® is winning market share by doing things differently.
Expedia CruiseShipCenters generates 10 times the average sales of competing franchise Cruise Planners, and 15 times more average sales (sales per unit) than Cruise One, according to the 2015 Power List in Travel Weekly. Why? There are a lot of reasons, but perhaps the biggest is our business model. Expedia CruiseShipCenters franchisees sign up to become travel sales leaders, not travel agents.
Why our travel franchise model generates more revenue than our competition
It may be cheaper to buy a Cruise Planners or Cruise One franchise, our business model is designed to help our owners continuously scale their businesses. Our business model is similar to a real estate brokerage, where a broker assembles a team of real estate agents and gives them the resources they need to close deals. An Expedia CruiseShipCenters franchise owner fills the role of the broker. At Cruise Planners, the franchisee is the agent — a talented one can do well, but agents only have so many hours in which they can sell. A broker, however, can always add capacity by bringing in more agents, who generate more sales.
The Expedia CruiseShipCenters mission statement is to “empower our franchisees with a proven system to grow a profitable and valuable business.” This is why our franchise owners operate out of brick-and mortar-retail locations rather than their homes. Our retail locations give us increased visibility with our customers and also provide an office environment where we can host events — and where our independent Vacation Consultants can share knowledge and work together. Given that 70% of customers prefer to book their cruises with a travel agent, according to Cruise Lines International Association, it is of added importance that our customers can trust our brand because we are a visible part of their communities.
The benefit of owning a retail travel franchise
While it’s true that home-based travel franchises have significantly lower investment requirements than the Expedia CruiseShipCenters travel franchise, they don’t have what we have. Brick-and-mortar locations boasting the Expedia® brand, which is a symbol of credibility. In a business that’s built on trust, a retail storefront helps you earn it faster than businesses run out of the most professional home offices or meetings at the trendiest coffee shops.
Having a physical space also can be key to building equity in your business — it’s never too late to make plans to sell a business five, 10 or 15 years down the road. Home-based businesses, like many travel franchises, can be more difficult to sell without some tangible assets. Expedia CruiseShipCenters come with a commercial address, computers, desks, chairs — a visible manifestation of the value of the business.
You can also own multiple locations. Brenna and Dan Maurer own Expedia CruiseShipCenters locations in Summerlin and Henderson, Nevada. The couple plans to open another location in Seattle, Washington, in the near future.
“The Expedia CruiseShipCenters leadership team is very helpful, very knowledgeable, and very true to what their expectations are for us,” Brenna says. “They provide almost everything you need to succeed in this business, and I only say ‘almost’ because you have to take what they give you and work hard.”
Expedia CruiseShipCenters launched in 1987 and is one of the largest sellers of cruise travel in North America. Our travel agency franchise is rapidly expanding, with nearly 200 locations open or under development. Our growth is driven by three overarching realities: our proven business model is affordable to start and extremely scalable, our focus on cruise vacations makes us a trusted resource among cruise customers (who overwhelmingly prefer to book with a travel agent), and the cruise industry is growing quickly.
Vacation Consultant opportunity
If you are interested in a much lower-cost vacation franchise opportunity, investigate becoming one of our Vacation Consultants. For an investment of $299 per month, and then a monthly fee, you receive training and the technology to be a licensed Expedia CruiseShipCenters Vacation Consultant who can work part time or full time, from home or from one of our retail locations. Learn about that opportunity at www.joincsc.com.