Expedia CruiseShipCenters to Share Why Bigger is Better Aboard Norwegian Breakaway®
NEW YORK–(BUSINESS WIRE)–Expedia® CruiseShipCenters® – part of Expedia® Inc., is gearing up once again for its highly anticipated annual national conference at sea. This year the franchise company will welcome attendees from Nov. 9 through Nov. 16 onboard the spectacular Norwegian Breakaway sailing round-trip New York City.
“Our yearly conference is a phenomenal opportunity to empower our Franchise Partners and ensure we are maintaining the Stronger. Together® culture that sets us apart in the franchise industry”
The theme for the annual event, which is attended by Franchise Partners, Vacation Consultants, and travel industry executives, is “Bigger, Better, Stronger, Together,” emphasizing the power in numbers that comes with continued, system-wide growth as the company approaches 200 retail locations across North America. The theme is especially relevant after a record growth year with 22 new franchises signed so far in 2014 alone, and plans to add another 150 locations over the next three years. The week-long conference will contain an action packed agenda aimed at sharing best practices and helping franchise partners prepare for an exciting year ahead. Attendees will leave with insight into new and improved tools and support to help them drive greater sales, profitability and business value. Some of the scheduled corporate keynote presentations include:
“Bigger Better Stronger Together” – President of Expedia CruiseShipCenters, Matthew Eichhorst, will discuss why “Bigger” is “Better” for Franchise Partners and why sustaining the company’s Stronger. Together® culture will benefit all franchisees in growing their business. He’ll also explain how the company’s national expansion provides leverage and opportunity for Franchise Partners at the local level.
“What Matters Most” – Senior Vice President of Marketing and Sales, Geraldine Ree, will discuss what is involved in maintaining a proven system for franchisees to grow a successful business. This includes continuously investing in new technologies, seeking ways to improve processes and sharing best practices.
“Building our Brand in North America” – Vice President of Marketing, John Mast, will educate attendees on key strategic marketing initiatives and program enhancements for 2015. These include cost effective programs that increase awareness and drive more leads and sales for the brand’s Franchise Partners.
Also joining onboard will be representatives from 15 different cruise lines, including Andy Stuart, Executive Vice President of Sales and Passenger Services for Norwegian Cruise Line, Keith Lane, Vice President of Field Sales and National Accounts for Celebrity Cruises, and Nathan Hickman, Vice President of National Accounts for Oceana Cruises.
“Our yearly conference is a phenomenal opportunity to empower our Franchise Partners and ensure we are maintaining the Stronger. Together® culture that sets us apart in the franchise industry,” said Matthew Eichhorst. “As a franchisor, the success of our franchisees is all that matters. That’s why we’ve set aside this time to showcase the many initiatives we’re taking to best serve our Franchise Partners in growing their businesses in 2015 and beyond.”
As the cruising industry continues to thrive with nearly 22 million people worldwide expected to cruise in 2014 and 29 new ships set to enter the market by 2016, the company continues to rapidly expand its network to meet the growing demand.
About Expedia CruiseShipCenters
Expedia, Inc., the largest online travel company in the world, has partnered with Expedia CruiseShipCenters to provide travelers a one-stop-shop for cruises and vacations. Expedia CruiseShipCenters was founded in 1987 and offers the best value in the industry with 3,800 travel consultants in more than 160 franchise locations throughout North America. Recently named a fast-growing franchise by MSN Money, the company offers flexible, rewarding business opportunities for travel consultants and franchise owners with a passion for travel.
Expedia is either a registered trademark or trademark of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners. © 2014 Expedia, Inc. All rights reserved. CST # 2029030-50 and CST # 20893-43
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