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Best Practices for Conducting Validation Calls

Make the most of an opportunity to speak with existing ownersFranchise owner validation call

The exploration phase of any franchise opportunity typically consists of multiple stages and milestones as you conduct your due diligence. At Expedia CruiseShipCenters, our structured franchise discovery process is completed by all prospective franchise owners with the guidance of their dedicated Franchise Development Manager and can be completed in as little as 30 days. An important step in this process is completing validation calls with existing franchise owners to hear directly from the source their experience opening and running their business and challenges as well as successes, they’ve encountered along the way.

When to complete a validation call

Once you have a full understanding of our franchise system and have completed the previous stages in our education process, your Franchise Development Manager will encourage you to participate in at least one validation call. To get the most out of these calls it’s important to have a solid knowledge base so that you fully understand the opportunity itself, the focus of your role as a franchise owner and be prepared with meaningful questions to ask to get the information you’re seeking. You may be inclined to reach out to franchise owners as soon as you begin the franchise discovery process but it’s important to understand the franchise system first.

Completing a validation call is completely optional but we highly encourage anyone considering investing in any franchise to conduct at least one. There is simply no better opportunity to hear firsthand from those who’ve been through the process themselves and can offer valuable insight into what you can expect!

How to get the most out of a validation call

The best approach to getting the most out of your validation call is simple – preparation. Expedia CruiseShipCenters franchise education process consists of a series of phases to ensure potential franchise owners have a full understanding of the system as well as the support and training new franchise owners receive.

Do your homework – when you reach the phase for a validation call you’ll be armed with a solid foundation on the industry, award-winning system, 125+ strong corporate support team, and will have reviewed our Franchise Disclosure Document (FDD). You’ll be well versed in the Expedia franchise opportunity and ready to validate what you’ve learned with those who have traveled this path before you and can share their learnings.

Dedicate time in advance of the call to compile your list of questions you’d like to address as well as any areas of concern that you may want additional insight and guidance on. It’s also important to allot adequate time for the call itself so you’re not rushed, plan for at least 45-60 minutes for a call.

Franchise ownership is not one size fits all – each owner’s experience is unique and will be influenced by their previous work and life experience, local community, and of course their engagement in following the franchise system. That’s why the value of a healthy discussion is so valuable – what has the franchise owner learned along the way? What would they do differently? What would their advice be to new franchise owners? How has the system evolved since they joined?

Eliminate noise and distractions, it sounds obvious but to really maximize your time on this call you’ll want to call from a quiet place with a reliable phone connection to avoid any unnecessary disruptions. There’s nothing worse than traffic noise or a dropped call in the middle of an informative call like this.

Following validation, you'll be invited to Discovery Day

Attending Discovery Day is the final step in your due diligence.

Franchise ownership is an incredibly rewarding endeavor and one that will challenge you in ways you may not have imagined. It’s important to take in and fully process all of the information you receive during the franchise discovery process and proceed with confidence that you’ve found the opportunity that is in line with your goals and interests. Once you’ve completed validation calls with our franchise owners, the next step is attending Discovery Day at our corporate headquarters in Vancouver, Canada. Read more about the importance of attending Discovery Day and what to expect in this blog post.

Next steps

Are you ready to begin the Expedia CruiseShipCenters discovery process? Submit the form below and receive a copy of our free franchise report. One of our Franchise Development Managers will reach out soon after to arrange a call to discuss any initial questions you may have. You can also learn more right away by reviewing this six-step overview of our retail travel agency franchise opportunity here.

The Expedia Franchise Discovery Process

Your steps to becoming an Expedia Franchise Partner


As a leading travel franchise proven over 30 years, with hundreds of locations across North America, investing in Expedia® CruiseShipCenters® should be the best business decision you will ever make. That’s why we take the steps necessary to ensure that awarding the franchise and entering that partnership together will be mutually rewarding. Our knowledgeable Franchise Advisors will work with you every step of the way as you complete our in-depth Franchise Discovery Process.

Our Franchise Discovery Process is designed to educate potential franchise owners like yourself through educational content, videos, webinars and phone calls. This process typically can be completed in as few as 30 days and consists of three distinct phases that encompass our six step education process.

Phase One: Exploration

It all begins with a phone call, our Franchise Advisors, Jeff Warkentin and Daniel Meyer, will reach out to you to discuss your business ownership goals, experience and desired financial investment. It’s a great opportunity for you to ask any initial questions you have regarding the Expedia franchise opportunity. If it sounds like a great fit for you, we’ll invite you to attend our live introductory webinar that will provide an informative overview of our franchise opportunity.

Phase Two: Education

Our next phase is your opportunity to dig deeper into the prospect of franchise ownership as well as the tools and support you’ll receive along the way.

You’ll learn about the four pillars of our franchise operating system:
Recruitment & Onboarding – how you’ll recruit, grow, and train your team of Vacation Consultants.

Leadership & Recognition
– how you’ll lead, develop, and inspire your team of Vacation Consultants.

Marketing & Promotions
– our award-winning marketing programs and exclusive offers to serve your community with.

Planning & Performance
– the tools and resources we provide you to successfully manage and operate your business.

Once you’ve completed this education phase on our operating system and are interested in pursuing owning your own Expedia CruiseShipCenters, we’ll invite you to complete a confidential qualification form. At this point, you’ll also receive our Franchise Disclosure Document (FDD) to review.

Phase Three: Validation

You’ll attend a live Q&A call with Expedia CruiseShipCenters President, Matthew Eichhorst, in our Franchise Discovery Process.

The third and final phase includes a live Q&A call with our President and Head of Global Cruise for Expedia GroupTM, Matthew Eichhorst. Another important step in your due diligence in phase three, is conducting validation calls with a few of our existing Franchise Owners to hear directly from them on their experience and words of wisdom. After you’ve attended our President’s call and completed your validation calls, we’ll invite you to the Expedia CruiseShipCenters corporate office in beautiful Vancouver, British Columbia to attend Discovery Day. There you’ll meet members of the Senior Leadership Team and prepare to set sail on the business adventure of a lifetime!

Our Franchise Discovery Process covers a lot of important information to ensure you’re embarking on the business opportunity for you. Our expert Franchise Advisors will work with you to educate you on our opportunity and help determine if this is the right business opportunity for you.

Now that you know what to expect in our Franchise Discovery Process, inquire at the form below if you’re ready to begin phase one and meet your Franchise Advisor! You can also learn more by reading our retail travel agency franchise opportunity here.