MARKETING & PROMOTIONS

The Expedia Cruises System: Marketing & Promotions

At Expedia Cruises we have an entire marketing team dedicated to helping you find new sales leads, converting them into bookings, and creating Customers For Life.
In this section we’ll discuss the marketing programs and technology available to you as an Expedia Cruises Franchisee, and the many ways we assist you in marketing within your community.

We’ll help you find cruisers in your community.

Not sure where to begin with marketing? We’ve got you covered. With a plethora of attraction marketing tools and sophisticated targeting technology, we’ll help you identify the best households in your market to target so you can start generating sales leads before you even open your doors.

  • Targeted Flyers – flip through a recent edition here!
  • Logo wear
  • Database Building Contests
  • Attraction Focused Promotions
  • Specials Boards
  • Social Media
  • Community Event Planning Guides

The most cutting-edge website in the industry – personalized to you!

When you join the Expedia Cruises family, you and each of your Vacation Consultants will get your own fully responsive website, which you can personalize with a photo, testimonials, and information about who you are. All leads and bookings from your site will be directed back to your Center.

  • Over 10,000 cruise itineraries with up to the minute pricing and availability
  • Detailed information about ports of call, cruise lines and ships, travel articles, onboard amenities, interactive maps, videos and more
  • Customizable banners and dedicated promotion pages
  • Over 25,000 customer cruise reviews

Click here to view a Consultant website | Click here to view a Center website

Building lasting customer relationship with your 7SEAS Club

The goal of your attraction marketing will be to grow your 7SEAS Club and subscribe contacts to your Center’s permission email newsletters. More than a database, 7SEAS is a powerful CRM housing all key information, travel preferences, activity history and more, all in one place. Our email newsletters are sent automatically on your behalf and keep your services top of mind with customers.

Our Email Newsletters are:

  • Sent to nearly 2 million subscribers
  • Personalized to the contact, from their Vacation Consultant
  • Produced in 6 Editions each month, in 3 languages and 2 currencies
  • Linked back to the sender’s website where clients can learn more, request information, or book with you online.
  • Boast the highest open and click-through rates (50% higher than industry average)
  • Have extremely low opt-out rates at 0.11% (below industry average)

Click here to subscribe to our newsletters so you can see for yourself how it works!

Exclusive sales promotions to give you the upper hand

Not sure which destinations to sell at what time of year? Our annual promotions plan has been perfected over the past 30 years and will become the roadmap for your business, helping you determine what to sell, when, and to whom.

Each promotion is supported with:

  • Training for you & your Consultants
  • Print, email, web and social media marketing campaigns
  • Center merchandising kit including balloons, posters, and more
  • Call lists and scripts to engage targeted segments of your 7SEAS Club
  • Promotion video to show at your local event

Unbeatable offers that set you apart from your competition

As one of the largest sellers of cruises in North America, we can negotiate incredible rates and exclusive booking incentives for your customers that they won’t get anywhere else. This is a huge competitive advantage for our Franchise Partners.

  • All of our promotions come with exclusive Expedia Extras like onboard cash credits, free upgrades or complementary beverage packages which your customers won’t get anywhere else.
  • Our Expedia Exclusive Staterooms provide guaranteed space and pricing on over 2,000 popular sailings, which often come with Expedia Extras too.

We’ll help you keep customers coming back again….and again.

One of the keys to growing equity in your travel business will be to continuously build and grow your base of repeat customers. With 9 out of 10 cruisers saying they’ll cruise again, we’ve got a wide range of tools to help you get customers thinking about their next trip as soon as they return home from their last!

  • Dream Voyages Magazine – flip through a recent edition here!
  • Expedia+ Rewards points
  • Welcome Home Email
  • Customer Experience Survey
  • Experienced cruiser targeted promotions

Marketing expertise and customizable
material are just a click or phone call away.

Need a custom newspaper ad or an email campaign created for your next community event? Expedia Cruises exclusive Marketing HUB is our self-serve platform that allows our Franchisees to place an order for email campaigns and editable PDF’s, or customize and download other print and digital marketing material. You get to see exactly how your marketing pieces will look, and for many of them, they are immediately accessible. Simply edit, download, and you’re good to go!

Planning & Performance

Jennifer White

Franchise Partner in Fort Lauderdale, FL

We have a lot of what we call ‘Customers For Life’. Expedia Cruises’ training program has taught us how to create a system that will create a customer for life from the first time we reach out to them to the time they get back from their trip ready to plan the next one.

Shawn Friesen

Franchise Partner in Thunder Bay, ON

We follow the system. We send out flyers, build our 7SEAS database, attend tradeshows, and host cruise nights to spread the word in our community. I think the most important and powerful way to find customers is by building your Consultant team because they bring family, friends, and friends of friends, to your agency – and that doesn’t cost you anything.