What Makes a Great Cruise Promotion?
How we help our franchisees generate new leads and sales all year long
At Expedia CruiseShipCenters, our promotions are the drumbeat of our organization. Strategically planned and meticulously implemented, the cruise sales we hold over the course of the year provide an essential road map for our franchisees to follow to ensure they are reaching out to the right customers, at the right time, with the right product. Our cruise and marketing experts on your Corporate Support team have carefully planned out every detail of our promotions and leveraged our collective buying power to secure incredible offers for our clients, so that our franchisees don’t have to.
There’s a ton of work that goes into each of the seven promotions we hold throughout the year. Here’s a glimpse into how our franchise owners benefit from our integrated marketing and promotions plan throughout the year.
We Provide a Turn-Key Annual Marketing Plan
Our annual marketing and promotions plan provides a blueprint for our Franchise Partners to follow throughout the year. Through seven strategic core promotions, private sales, and contests strategically timed over the course of the year, you’ll drive sales for your business and generate fantastic exposure for your Expedia CruiseShipCenters location.
We know that consistency is a significant contributor to business growth and these seven promotions held each year provide a rhythm for you and your team to reach out to your customers with timely, relevant information and a reason to book.
Unbeatable Extras For Your Customers
As one of the leading sellers of cruises in North America, and part of the largest travel brand in the world, our franchisees benefit from massive buying power, especially when it comes to our promotions. The relationships that Expedia CruiseShipCenters has been building with every major cruise line over our 30-year history allows us to negotiate significant advertising funds for our owners and exclusive offers for our clients during each promotion.
These Expedia® Extras might include an onboard cash credit, a free upgrade or a complementary beverage package available during the promotion window. These extras provide incentive and urgency for customers to book, and in turn provide a huge competitive advantage for our franchise owners in their local market. When your customers know you can provide them with exclusive travel savings and incredible service, they’ll come back to book with you again and again.
Training For You and Your Team
There can be a lot to know about each cruise line and how the promotional offers we’ve secured apply to particular ships or sailings. That’s why we provide a series of emails, webinars and support guides well in advance of each promotion to help both you and your team of Vacation Consultants understand the promotional offers so you can confidently communicate those savings to your customers and maximize bookings.
The monthly team meeting presentation we create on your behalf is an amazing resource during promotions and includes pre-made slides, videos and a script for you to follow. We even hold a team meeting webinar each month to walk you through how to best leverage this month’s resources. All you have to do is get your team in a room and get them excited about the upcoming promotion with your contagious enthusiasm!
An Integrated Marketing Campaign Delivered On Your Behalf
All of our print, digital and email marketing at Expedia CruiseShipCenters is created by a nearly 20 person marketing team at corporate support. Having them in-house is a huge advantage when it comes to promotions because they all work seamlessly together to convey one promotional message through many marketing mediums at both the national and local levels.
Need an ad for your local newspaper? Our custom design team can create that for you free of charge. Holding a local event for the promotion? Our digital marketing team can create a custom email and Facebook campaign to drive RSVP’s for a small fee.
Each of the seven promotions is also supported with:
• Dedicated email blasts that are customized and delivered to your database
• Promotion banners and landing pages on your local cruiseshipcenters.com website
• Printed flyers delivered to the households you choose, customized with your contact information
• Complimentary Center merchandising kits including posters, specials board inserts, tent cards and more delivered to your store.
All of this is done on your behalf.
Most promotions also have a dedicated video to get customers even more excited about the sale, whether they’re visiting your website, or attending a sales event in your Center. Check out the video below for one of our largest promotions of the year, the World Explorer Sale.
Dedicated Experts to Support You
Our franchise model is intended to take people with little or no experience in the cruise industry and help them build and grow a successful travel business. Over the 30 years we’ve been in business, we’ve learned a few things about how to execute a successful promotion, and we want to pass that knowledge and expertise on to you. We don’t expect you to know everything!
Think of us as your very own full service marketing resource. You can count on us to walk you through any booking scenario or answer any questions about the promotion and offers you may have. Our mission at Expedia CruiseShipCenters is to help our franchise owners succeed, so we’re here for you.
Continue Learning About Expedia CruiseShipCenters
For in-depth details about owning a business with Expedia CruiseShipCenters, download our free franchise report by filling out the form below. You can also learn more by reading the essentials about our franchise opportunity here.