Expedia Cruises expands California footprint with Anaheim signed agreement as travel industry surges

The article was published on June 5, 2024 in Travel Daily News by Vicky Karantzavelou

Expedia Cruises expands in Anaheim with Alfonso Aduna leading a new franchise location, aiming to enhance community-based travel services.

VANCOUVER – Expedia Cruises, a full-service leisure travel agency franchise backed by one of the most powerful travel brands in the world, announces a signed franchise agreement to bring its services to the Greater Anaheim area. The new agreement incorporates several territories including Anaheim, Buena Park, Downey, Sereno, Norwalk, Santa Fay Springs and Woodyear. The family-owned and operated location is slated to open on June 1 at 12840 Rosecrans Ave.

Alfonso Aduna, a Southern California native and serial entrepreneur, is spearheading the company’s expansion in Anaheim. Prior to his embarking on this endeavor with Expedia Cruises, Aduna was a partner at Nationwide Mutual Insurance, boasting 12 locations across the Southern California area. He then began Aduna Capital in 2021, a wealth management firm overseeing more than $20M in assets. Over the years, Aduna identified an opportunity to offer services beyond wealth management to his clients.

Looking to expand his portfolio of businesses while combining his passion for travel, Aduna was drawn to Expedia Cruises – the cornerstone of travel and entrepreneurial opportunity. Now as an company franchisee, Aduna looks forward to opening his new location, next to Aduna Capital, and serving the Southern California market he grew up in.

“Embarking on this new chapter with Expedia Cruises is not just a business venture for me – it’s a passion project rooted in my love for travel and desire to help others create memorable experiences. Expedia Cruises’ renowned brand aligns perfectly with my commitment to excellence, and I’m excited to facilitate incredible travel experiences for my community.”

Alfonso Aduna, Expedia Cruises Franchisee
Photographer: Kevin Kaminski

With a dominating market share in Canada, Expedia Cruises’ franchise opportunity is rapidly expanding throughout the U.S. Company leadership has identified California as a prime target growth region, with the state producing more than $161.9 billion in franchise revenue last year alone. Looking toward its next era of growth, the leading travel agency franchise looks to award 25 new franchises and add 2,400 vacation consultants in 2024, with a larger goal of reaching 500 locations in the future.

“Expedia Cruises has established ambitious franchise development objectives for the next six years, and it’s crucial we attract dedicated franchisees who can really bring our services to life in each community we serveThe enthusiasm that Alfonso demonstrates not just for travel, but for our business model, makes it clear that he will be an integral member to our success as a franchise business. We look forward to seeing his future accomplishments in the Anaheim market.”

Matthew Eichhorst, President of Expedia Cruises.

The success of the brand has not gone unnoticed as it ranked in Franchise Business Review’s 2023 “Most Innovative Franchises” and “Top Franchises Culture.” Additionally, Expedia Cruises recently earned a spot-on Franchise Business Review’s “Top 200 Franchises” and “Top Franchises for Women” rankings for 2024, and Celebrity Cruises’ Partner of the Year President’s Award for outstanding sales.

With an unwavering commitment to exceptional customer service, an omnichannel approach, and a proven franchise model, Expedia Cruises is a leading seller of cruises and vacations in North America. Anchored in a passionate expertise for air, land, and sea vacations, each Expedia Cruises franchise location is a full-service leisure travel agency. Franchisees and their dedicated Vacation Consultants are experts in booking cruise vacations, all-inclusive resorts, coach and rail tours, vacation packages, homes and villas, travel insurance, flights, hotels, cars, and activities.

Expedia Cruises is currently seeking like-minded team-leaders interested in pursuing franchise opportunities.