Meet the Leadership Team

Matthew Eichhorst


Prior to joining Expedia CruiseShipCenters, Matthew spent 20 years as an entrepreneur. After selling his consulting company to General Electric (GE), he assisted a struggling public company with their financial turnaround until CruiseShipCenters recruited Matthew to assist with its managerial leadership in 2002. Matthew assumed the position of Chief Operating Officer in 2005 until he stepped into his current role as President in 2009. Matthew’s efforts focus around the corporate growth and long term sustainability of our Franchise Partners. In addition to leading the Expedia CruiseShipCenters team, he also heads up the Global Cruise team for all Expedia Group brands that sell cruise, looking for synergies and learnings across brands that can help our franchisees grow their sales and ultimately become more profitable.

Rob Jacoby

Senior Director, Finance & Strategy

Rob came to Expedia CruiseShipCenters in 2003 after 10 years with public accounting firm, KPMG. Responsible for the financial operation of the company, Rob’s role includes everything from performance management, business planning and transaction processing to financial controls, franchising legal, and taxation compliance. Rob is passionate about helping others grow and make sound business decisions and does so by drawing on his past experience and expertise.

Mike Barron

Senior Director, Franchise Operations

Mike has over 20 years of experience working with franchisees and has extensive experience across operations, sales and procurement. He came to Expedia CruiseShipCenters from PepsiCo where he led a large team focused on business development with Global Franchise Accounts such as Subway, McDonalds and Yum Brands. In leading the Franchise Operations’ team, Mike continuously works with his team to improve the support for Franchise Partners in developing successful and long-term businesses.

John Mast

Senior Director, Global Cruise Marketing

With over 15 years at Expedia CruiseShipCenters, John oversees Brand, Consumer Marketing, Franchise Development Marketing and Public Relations for all of North America. As a high impact leader who articulates a clear vision, John leads, motivates and develops the large Expedia CruiseShipCenters marketing team to achieve industry leading results. John is also passionate about giving back to his community and proudly serves as a Vice Chair of the Board from Canada Scores Vancouver, a not-for-profit after school program for vulnerable youth.

Ealeen Wong

Director, Strategy and Business Development

Ealeen has led strategy for some of the world’s most iconic brands and delivered breakthrough business results across global markets. She positively challenges the status quo and is known for inspiring multi-functional teams to work together toward a higher goal. High standards, a bias to action and a sense of curiosity have enabled her to raise the bar for consumer-packaged goods and retail organizations. She brings extensive experience in strategic planning, brand building and operations. Ealeen leads our Global Cruise team in accelerating business transformation through a clearly defined strategy and championing a purpose inspired culture across our employees, franchisees and agents.